A better process for better seafood and a better environment.

Sustainable Blue, near the Bay of Fundy in Nova Scotia, is a Canadian producer of sustainably raised fish of the highest quality. We use our proprietary aquaculture technology to operate an earth-friendly land-based recirculation fish farming operation. We’re committed to product quality, environmental responsibility, and commercial success through sustainable practices.

Mission Statement

To be a world-leading, market-led producer of the highest quality cultured fish in a manner which complies with our collective responsibility to protect the marine environment.


For Sustainable Blue, the role of technology is simply to replicate the natural environment of the ocean, which is constant and in balance. By avoiding the fluctuations in water quality commonly associated with all other forms of aquaculture, our fish perform to the best of their natural ability.

Our focus on technology is in the pursuit of quality, responsibility and success. It is also in the belief that land based aquaculture is the least intrusive solution to the depletion of wild fish stocks globally.

Our Team
Kirk Havercroft CEO
Responsible for administrative and financial planning and control.

Kirk has worked in project financial management and financial systems development for 15 years with a focus on the aquaculture industry.

Tel: 1 902 691 0475
Email Kirk

Dr. Jeremy Lee President
Responsible for strategic planning and technology development.

Dr. Lee has been designing recirculation aquaculture systems for over 25 years and his designs can be found in commercial fish farms and public aquariums all over the world.

Tel: 1 902 692 0992
Email Jeremy

David Roberts, M.E.S. Production Director

David has worked with government and private sector firms over the past 29 years to develop over 60 aquaculture and fisheries projects in 30 countries around the world.

As a member of the management team of Sustainable Fish Farming Canada since 2007 Mr. Roberts is responsible for the ongoing development and operation of the company’s production plans and facilities.

Download Our Brochure

Want to learn more details about our operation? Just click below to download our PDF information package.

Ocean Wise is a conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with restaurants and markets, ensuring that they have the most current scientific information regarding seafood and helping them make ocean-friendly buying decisions.